Dec 12, 2019
You need a plan when it comes to running ads on social media. Here are 4 things you need to know before you start spending money to advertise your business on Facebook and Instagram.
In this episode, I go over:
- Learning about your traffic
- Coming up with a strategy
- How to figure out what to spend
- Determining who your audience is
Until the next episode, be savvy and boss up!
Links to articles or resources mentioned in Episode #12:
- Jessica of Bee Joyful Shop
- Savvy Shopkeeper - Social Media Blog Post: Difference between boosting a post and running a targeted ad
- Shopkeeper’s Academy- Free Ideal Customer Avatar workbook
- Instagram page @savvyshopkeeper
This episode is sponsored by Darice.
Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
Follow Kathy on Instagram (@savvyshopkeeper)