Jun 29, 2023
“Growing” and “scaling” are so often used interchangeably, especially in business contexts. I’ve always wanted to know what these words truly meant, so I read countless articles about the definition of growing versus scaling a retail store. Ultimately, I still felt confused and was left without a clear...
Jun 22, 2023
Alex Sanso first found her love of souvenirs, gifts, and merchandise at the happiest place on Earth: Walt Disney World. She spent several years working in the creative department as a merchandise designer before moving to a small island in Washington State with her family.
Right off the bat, Alex noticed that...
Jun 15, 2023
One of the best ways for indie retailers to market their products on Facebook and Instagram is through shoppable social media posts.
But Meta, the company that owns Facebook and Instagram, has recently announced a change to how these posts function—and it’s definitely going to affect both brick-and-mortar and...
Jun 8, 2023
As an indie retail business owner offering services and running your retail store, you might struggle with pricing your worth—especially if you’re lacking the confidence to acknowledge that your time, energy, and effort is valuable.
Not only does setting the right price help you make a profit, but it also...
Jun 1, 2023
After graduating from law school, finding a traditional 9-5 position, and hating it, Nicole Swartz decided to forge her own path as an entrepreneur by starting a beauty brand. Two years in, she received a cease and desist letter for her brand’s name and had to change everything overnight.
She realized that she’d...