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Savvy Shopkeeper Retail Podcast

Jun 9, 2022

Today, I’m sharing a coaching moment with Sam, the owner of Heck Studios. Sam was our first hire at The Salvaged Boutique six years ago and has done tons of design work for Savvy Shopkeeper. She also writes our weekly newsletter!

On a recent call together, Sam told me about a viral TikTok she’d posted for her custom embroidery business—and how she was now flooded with the inquiries she’d dreamed of. Listen in to hear me coach Sam through her feelings of overwhelm and embrace this new period of abundance in her business. 

For show notes, including links to Sam’s viral TikTok videos, visit

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

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