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Savvy Shopkeeper Retail Podcast

Sep 9, 2021

When Rachel started painting during her infant son’s naptime, she was going through a minor identity crisis. She’d just transitioned from a 15-year career in retail management to a stay-at-home mom. 

Rachel’s stolen moments of painting quickly bloomed into a successful art business. Now, she sells her art to individuals through Etsy and to brick-and-mortar retailers through wholesale platforms. 

In today’s Shopkeeper Story, Rachel shares the core value that led her to join the Savvy Shopkeeper community, how listening to other retailers’ concerns helps her be a better wholesaler, and her best marketing advice for artist- and maker-led businesses.

 For show notes and a list of resources from this episode, visit

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

Follow Kathy on Instagram (@savvyshopkeeper